Broad Street, between Highland and Sheridan avenues, in East Liberty is a prime example of the Urban Redevelopment Authority’s Streetface loan-to-grant program. A three-story, yellow-brick building on Broad Street is the 1,200 Streetface building facade that the URA has helped to restore. The building is owned by Ed Lesoon, who has restored and renovated a total of 20 building with Streetface grants. Building owners can receive up to 40 percent of the project costs, or up to $30,000. The unique aspect of this program is that the money begins as a loan, but for every 5 years that the property owner maintains the building, the URA converts 20 percent of the of the loan to a grant.
Read more about the URA’s facade milestone.