ELDI Initiatives

Our partner programs—working together to foster a vibrant, mixed-income neighborhood


Catapult Greater Pittsburgh

Catapult Greater Pittsburgh connects families to emergency resources, peer-to-peer support, wealth building, trauma-informed financial counseling, and policy advocacy to ensure that systematically disenfranchised communities can meaningfully achieve economic justice and lead dignified and equitable lives. They do this through a host of different programs.

We work directly with Catapult’s D.O.O.R. and K.E.Y. programs to prepare individuals and families for homeownership and build generational wealth.

Learn more about Catapult.


The Catapult Startup to Storefront program

Catapult’s Startup to Storefront program is a business incubator designed to help local, minority businesses thrive and prosper in East Liberty and beyond. It provides participants with support and technical assistance, ranging from setting up legal structures and understanding finances to networking, peer support, and one-on-one mentoring. Paramount Pursuits out of Ambridge, PA helps facilitate the program.

Each cohort is made up of 15 businesses. The first cohort launched in April 2018, the second in September 2019, and the third in January 2021.

Selection criteria for participating businesses:

Businesses must live or do business in the East End/Larimer community, have a business or business idea that aligns with the East Liberty and/or Larimer Community Business District plans, and be willing to work hard and succeed.

The goal:

To help local business owners get what they need to maintain or build successful, sustainable businesses in the East End, and also to provide a wealth-building opportunity that benefits the community as a whole.


Third cohort businesses

  • DEM: Wesley
  • Shirtz and Thangz: Carmella Jones
  • ORGINS PGH: Corey Carrington
  • Esotericka, LLC: Alethia Bush
  • Trap House Tarot: Brandi Bailey
  • The Perfect Prop: Blair Mundy
  • Woman2Woman, LLC: Chanell Booker
  • Safaa Life Wellness, LLC: Aisha Davis
  • Ivy Craft: Holly Sobiech
  • The Simple Bow: Terrell Grayson
  • Rare Body Care: Tasha Eldridge
  • Loc N Loaded: Tyesha Scott
  • LiLi’s Shirts & More, LLC: Alisha M. Vereen
  • WBL Events: Lynnieze Walker
  • A Queen With Purpose, LLC: Ja’Lisa Brown

Second cohort businesses

  • I.T’s 4 Me: Taylor Ford and Ginay Clarke
  • Zuri Beads: Kecia Chantel
  • Gentleman Brand: Thomas Gentry
  • The Art of Natiq: Natiq Jalil
  • Minnie and Me, LLC.: Miquel Moon
  • Flowers Designs: Kerry Flowers
  • Elated Culture: Whitney Robinson
  • Lavish Lamb: Angel Ford
  • Clean and Classy Candle Co.: Ravin Scott
  • Happysac412: Fredericka Greenwood
  • The Covering: Ameela Boyd
  • RoyallyFit LLC: Aquene Watkins Wise
  • Soil Sisters Plant Nursery: Raynise Kelley
  • It’s Amore by Amari: Amari Green
  • Merle’s Party Planning: Jarmele Fairclaugh

First cohort businesses 

  • Steel City Gumbo: Dominic Odom
  • Prater and Sons Contracting: Richard Prater
  • Larimer Free Store/Consignment Concept: Aurelia Carter
  • Mobile Team Room/Tea Shop Concept: Deborah Batten-Reid
  • Natural Beauty Supply Store: Lasheisha Holiday
  • Kin of Duncan Youth Apparel: Jasmine Duncan
  • Hill Mechanical: Keith Hill
  • NQ Bike Ride: Laura Thomas
  • 360 Café: Tyleda Worou
  • IMIHI Designs: Alexis Cathie
  • CobblerWorld: Terina Hicks
  • Cultural Oasis: Dana Harris-Yates
  • The Brown Insurance Agency: Ronald Brown
  • The Professional Barber Institute: Nena and Wahad Ansari
  • TLC Libations: Erick and Diane Turner

Get involved + Contact

Catapult is always looking for partners, mentors, and workspace. If you’d like to get involved or learn more, reach out to them here.


Gallery on Penn

An extension of the Catapult Startup to Storefront program, Gallery on Penn is a retail incubator space for minority and women-owned businesses at 5935 Penn Avenue in East Liberty.  With the support of ELDI, several Catapult businesses operate out of the space at a very low cost, allowing them to test and market their ideas without the burden of expensive overhead.

“With the development of a physical Catapult: Startup to Storefront space, we’re really excited to be able to offer this new opportunity to allow our companies to incubate their retail businesses on one of the busiest streets in the city,” said Tammy Thompson, executive director of Catapult Greater Pittsburgh.

Learn more about Gallery on Penn.

> Due to COVID-19, the Gallery on Penn storefront is temporarily closed. In the meantime, please shop the Virtual Gallery on Penn. <